KJA Mind Finds

Designing a logo can be a totally fun and totally nerve-racking challenge. There’s quite a bit riding on the success of the logo. When a client comes to us needing a graphical representation of his/her brand…the KJA crew works meticulously to carve out the right solution. Ours is not a cookie-cutter process. We don’t deliver logo designs in an hour. There’s no easy-to-use “logo” button that cranks them out. Each logo must speak to the audience and reflect attitude of the brand. Generic has no home here.

Over the next few weeks, we’ll share some of the design solutions KJA’s developed over the years. As always, we welcome your thoughts.

Agilus Health
The leadership at Agilus involved KJA very early in the process. Our initial task: develop the name and logo. After extensive research, AGILUS, a derivative of the Latin word for “agile” was selected. Because the core of the company still hinged on the proper workings of the human body, this name offered tremendous potential. The relative abstraction (which often creates intrigue) continued as an appropriate icon was developed as part of the logo. With proper branding efforts, intrigue translates quickly into “memorable” and “effective.”

Bonaire
Private developer, Dan Ahrens, enlisted the services of KJA as plans were being finalized for a new development along Bayou Rapides in Alexandria. Architecturally, the homes would be heavily influenced by ‘cajun’ styles and touches. Our final solution combined the lines and detail of New Orleans style wrought-iron, with a modified fleur de lis. The mark became a marriage of the fleur and the letter B.

River Oaks Square Arts Center
This contemporary visual arts and fine crafts center offers individual studios, two galleries and a gift shop. Their visual identity employs the minimalist “less is more” philosophy, embodying the juxtaposition of the historical structures and setting that define the facility – against the array of art styles and techniques flowing from resident artists.

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