Clean. Simple. Clever. Distinctive. Perfectly suited. Practical. Eye-catching. Easily readable. Original. Innovative. Recognizable. Creative. Appropriate. Any or all of these words should come to mind when describing a logo. How many of them can you apply to your company logo?
This week we continue to share some of the design solutions KJA’s developed over the years. As always, we welcome your thoughts.
Atchafalaya Basin
The KJA crew’s goal: create a design as alive as the almost one million acres of bayous, hardwoods and back-water lakes. Scratchy lettering, with a hand-drawn quality, an organic swatch reminiscent of water, letters relating to one another giving the illusion of connectedness…all these factors offer a visual impression of the Basin.
Diamond Grill
The KJA team knew we needed to capture the essence of the building’s elegant 1930′s-40′s Art-Deco architecture. Inspired by intricate, beveled crystals adorning the front facade, the Diamond Grill logo design embodies all that was iconic of the Art Deco movement.
Welch Eye Center
They came to KJA with one request: freshen it up. Give the logo a lift while building on the strength of their brand equity. Many of the original eye-based elements remained in this redesign – but with a slightly more abstract execution – resulting in a more contemporary mark. The final design yielded a noticeable shift – rather than a radical departure – from their highly recognizable logo.
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