As with most things – you get what you pay for. Your company’s logo design – no different. This means your nephew’s computer-lab partner with the pirated copy of Photoshop, probably isn’t the dude for the job. The signature image that represents your business and brand – not where you want to skimp.
Alexandria Pineville Area Convention & Visitors Bureau
The CVB asked us to communicate “The heart of Louisiana” with the design of this new logo. The goal of the KJA team was to achieve the Bureau’s request, but in a way that kept overt sentimentalism and Valentine inferences to a minimum. Using the heart as an abstract connector between the two cities worked both visually and metaphorically.
Central Louisiana in Film
The twisted strip of film forming the shape of the state, plus the simple yellow star, combine with a type treatment emphasizing the location within the state. These elements quickly answer the “who, what and where” question for the viewer.
Que’in on the Red
The logo design for Alexandria’s new barbecue festival combines a subtle representation of a pig (pork is the main competition category) with open flames and smoke within the Que’in portion of the festival name. KJA’s design approach lets the viewer know what to expect from the event, despite a possible lack of familiarity with the word itself.
Upton, Draughon & Bollinger
Because of the broad spectrum of financial services offered, the UDB logo needed to be more conceptual – and less literal. This approach positions UDB globally among the major players, who often utilize more abstract images and more conceptual approaches. The simple icon graphic finds strength in the implication of forward movement (growth) and synergy (parts of a whole). The somewhat atypical color pallet reflects the firm’s bold, confident stance (red), as well as the rock-solid sensibility of seasoned professionals (black).
Add to del.icio.us 
Digg It 
Stumble It!
Add to Reddit 
Post to Facebook 
