So you’ve built a website, started a Facebook page and got your Twitter handle. Now you’re ready to sit back and watch the crowd accumulate and begin throwing money at you.
That whole “Build it and he (they) will come” bit only worked in Hollywood.
Social media isn’t microwave-ready: Pop it in and 30 seconds later you have a ‘meal’. It requires time and attention. You have to get the ingredients right, try it out, tweak it, try again. You have to interact, engage, listen and respond.
From Seth Godin’s Blog:
The reason social media is so difficult for most organizations
It’s a process, not an event.
Dating is a process. So is losing weight, being a public company and building a brand.
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited about. Processes build results for the long haul.
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If you’re unwilling to invest time in your social media efforts – don’t bother building them.
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February 2, 2010 at 9:03 am |
This is so true. When I started “marketing” myself to get some name recognition for my book writing, it was frustrating to say the least. Still, I must say that the long arduous process of it all was worth it. Book sales are up, and more people know who I am now – and because of that, are more inclined to purchase one of my books. I have more people who are subscribers to my blog now thanks to social media. It was obscenely slow to start with, but it took time to build a base. Now that it has been established (over the course of a few years), I have people contacting me wondering “When is your next project coming out?”, or “When are you going to write another entry?”
February 2, 2010 at 9:05 am |
And it seems your patience and persistence have paid off! Bravo for sticking with it – and for the ‘fan base’ you’ve established.