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Michelle Corley : KJA Designer & Thinker
- For years now the Super Bowl, for many of us, has been more about the pull-out-the-stops commercials than the action on the gridiron. What will the Clydesdales do this year? How much more sex will Go Daddy use to sell websites? Will the office linebacker hit again?
That all came to a festive halt for Super Bowl 44. Eyeballs were glued to the passes and runs – and that one game-changing interception. This morning, Super Bowl 44 is about the onside kick, a 2-point conversion, and confetti being caught by an MVP daddy and his son. The talk – rather chanting – is “Who dat!” and “MVP” and “Thank you Breesus!”
Were there actual commercials during the game? Sure.
For me, three stood out. Everything else became a mishmash of Danica, Oprah, Chevy and Mike Ditka.
- Snickers: What’s not to love about Betty White? I thought it was laugh-out-loud funny…and the tag line “You’re not yourself when you’re hungry” – worked perfectly with the scenario.
- Doritos: The bark collar on the dog – the dog smarter than the dirt-bag dude. What’s not the love?
- Dodge Charger: The promises – hilarious. “I will listen to your friend’s opinions of my friends.” “I will watch your vampire TV shows with you.” “I will carry your lip balm.” They certainly spoke directly to their demographic (because lets face it, the Charger is one hot boy-toy muscle car). Man’s last stand.
The USA Today Ad Meter tracks the ads live as they run with a panel of folks. Seems I was in line with the panel on #1 and #2. They picked the Bud Light spot about the house made out of beer cans as their #3. You can see all the results here if you’re interested.
For me – and countless others – what will stick longer than any of these million dollar efforts… that confetti, the teary-eyed MVP and Sean Payton pumping the Lombardi trophy in the air. Can I get a WHO DAT!?!
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Any commercial, moment, image stick in your mind? Weigh in – the comment section belongs to you!
Copyright 2010 The New York Times Company
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February 8, 2010 at 12:26 pm |
Though I am not a drinker, I usually enjoy the Superbowl beer ads for their humor and creativity. This year’s ads got points for humor, and they definitely got points for creativity. But where they gained points in how they affected me personally, they lost just as many in their redundancy. Simply put, it was just too much. I would like to believe that they could get the message across without ‘kicking a dead horse’, but that remained to be seen this year. They even played a few of them back-to-back! Granted, it was the difference between Budweiser and Bud Light, but it was still profoundly redundant to me.
One commercial that received my undivided attention was the Dodge Charger commercial. If there ever was a man’s commercial, that was it. It helped to diagnose what the unseen side of most men is – we put up with the frilly stuff just long enough to get to our “man-juice” (a.k.a. a smokin hot, manly man’s sports car) In this case, the ends justify the means: Holding her lip balm (my favorite) and gingerly putting the “seat down” as we patiently wait for the opportunity to have a testosterone overload as we hear the roar of the ponies under the hood and stand on the gas………….you get the idea.
What non-racing fans may not have known about the phenomenon that is Danica Patrick is that Godaddy.com timed this weekend just right for advertising. Ms. Patrick brought great attention on Saturday as she started in her first stock car race in the ARCA series at Daytona, driving the (you guessed it) Godaddy.com #7 Chevrolet for Jr Motorsports. Being the stock car racing buff that I am, I had a natural interest in the Godaddy commercials during the Superbowl. And, no, it’s not just because Danica Patrick is hot (although some would make the argument that just about any woman race car driver is attractive). Though their commercials all end the same way – one woman bearing the logo on a tank top for Godaddy – their approach is different every time.
All in all, there were some decent commercials during the Superbowl. The BIGGEST disappointment for this football fan was the absence of any Pepsi/Mountain Dew commercials.
But it no one noticed when the Saints won.
WHO DAT!
February 8, 2010 at 1:55 pm |
Loved the Dorito commercial with the little boy…”the rules are hands off my Doritos and my Mama”….What a night…