Everyone likes an introspective test. Right?
Sha’nah, KJA’s web and interactive guru, shared a link to a ‘test’ developed by the design firm Pentagram. The goal of What Type are You is to determine what typeface best represents you. Is it Courier or Dot Matrix? Baskerville or Perpetua Titling? Answer a short, simple series of “this” or “that” choices and get a diagnosis of your type.
Fun stuff – no doubt. (Even if you’re not a type-geek. So don’t be afraid.)
But there’s a bigger point: Type speaks.
This clever test simply reverses what designers work to do every day – match the emotion and personality of a client’s message with a typeface. Fonts tell a story as important as the words on the page. They communicate distinct visual and emotional messages. We use “feelings words” like clean, friendly, grungy or professional to describe different typefaces. In order to make a statement and grab your attention – the fonts must say the right things.
So go have some fun. Visit What Type are You and discover the typeface that represents your personality (in a faux-scientific way of course). But when it comes to your advertising, make sure your type fits your message.
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