Watch the Saint’s game and post to Facebook.
IM with friends, check email and shop online.
Surf the web, listen to the radio, ride down the highway.
Place an Amazon order on a conference call.
Pay bills from the car pool line.
It’s rare that we DO just one thing at a time anymore, much less see or hear one thing. Consumers are inundated with more content than ever before – mostly by choice. (We can put down the phone and turn off the iPad at anytime.)
This isn’t news. It’s simply where society finds itself… knowingly aware of it or not.
For a marketer, this means 1 thing:
To cut through the noise you have to engage, not advertise.
Your message has to compete – not just with other brands and their messages – but with all the content and media a consumer encounters throughout their day. This doesn’t mean simply making an ad that gets the most attention on the page. Your message has to be a worthwhile thing. It must CONNECT with and MATTER to a person who has endless other choices.
Because when you matter, they choose you over the other noise.
How are you engaging and connecting with your audience?
Tags: branding, communication, marketing
