Archive for the ‘Uncategorized’ Category

Healthcare in Louisiana

December 2, 2010

Please listen to the radio spot included in this post. Yes, it is one I wrote, our client skillfully edited and our KJA team produced. However, it is not our work that is important but rather the issue of healthcare in Louisiana. Our community hospitals, physicians and healthcare professionals are facing a severe financial crisis. It’s not about buildings. It is about patients and families and as underscored in this commercial – children.

Three things are most crucial: healthcare, education and public safety. Sure, new parks, new equipment, new economic incentives are all important – but they do not compare to saving even one premature baby. And, it should be pointed out that neonatal programs specifically are among the most at risk in proposed cuts.

Our commercial does not point fingers. Our governor and legislature have serious decisions to make in the upcoming two years. I do not envy them as none of their decisions will be easy ones or without fallout. Having at one time in my life been in the midst of such decisions, I know too well the sometimes heated deliberations, the numbers and the politics of it all.

But we know the adage – challenges bring opportunities. And, in this most troubling time of financial challenge is a very real opportunity for our state’s leadership to politically “justify” and publicly mesh priorities with dollars.

Again, we don’t point fingers. There is no one to point to. What we hope to do is to lift this issue in the minds and hearts of thinking people across Louisiana. Thanks and take care.

Bob Munson
President & CEO
KJA Communications Group

Convenience vs Experience

July 16, 2010

For years, there’s been a battle raging. A paradigm shift was born.

A man sits outside of a café as he taps on his laptop. A woman zooms by on her way to work. They both drink coffee. He savors with pleasure. She gulps with pace.

Nowadays, it’s all about speed. Speed is vital to the way society operates. Businesses adapt to meet these needs, and in the process two styles emerge.

Coffee, for example, has morphed from its originally crafted form to a less personal one, which involves a packet of powder in a plastic cup handed to you from a window. This form, which now greatly outnumbers the traditional coffee shop style, is found in fast food restaurants across the globe and is on the rise. People, more specifically Americans, go to these places to get in and out, not for the ambience or the furniture.

Tamp & Grind / 828 4th St. Alexandria

One notable exception is Tamp and Grind, a local downtown coffee shop. They’re an example of a holdout in this sweeping movement. Their goal is to create a mindful experience, not maximize efficiency and speed. They focus on slowing you down and catching your breath. You are encouraged to sit, listen to the music and enjoy the beautiful artwork on the walls. This is a place that cares about the experience you have from the time you walk in until the time you leave.

This isn’t just about a type of business. It’s important to remember the past on our way to the future. There was a time when the coffee shop was a getaway that everyone enjoyed; the place where everything slowed down. People read the newspaper, drank a cup of coffee or ate a slice of pie before going back to work. It was the ideal place for relaxation and conversation.

Each of these styles plays an important role in our society. Sometimes you have to grab a cup to go. It’s understandable. Mild doses of each will keep everything balanced.

As you make your way through your busy work week, take a moment or two to think about your part in this battle. Are you a patient patron or a speedy sipper? Or do you alternate? Our world is changing. Will you?

Engaging Jamaica

August 28, 2009
Sha'nah Morrison : KJA Multimedia Director

Sha'nah Morrison : KJA Multimedia Director

I LOVE Jamaica mon! If you’ve never been, I whole heartedly recommend it. I do have to put a disclaimer in though… it’s not for everyone. The disparity between the have and have-nots is heart wrenching. However, traveling and spending on the island contributes to their economy and tourism is rapidly becoming the primary backbone. So bring a lot of ones and fives and be prepared to haggle a bit (the locals can be a “lickle” pushy). As an artist myself, I also encourage buying local Jamaican craftwork.

beachMy recent trip down to JA was so jam packed with fun. I actually had to recover from my vacation because although we couldn’t see and do it all…we sure tried. I LOVE to sail. A guided day sail along the coast, with stops for swimming and snorkeling, was a great way to see the island from the sea. Also, little Hobie Cats were readily available for guests at the RIU and they were included in the room rate, along with paddle boats, kayaks, and the like! Snorkeling on the coral reefs was beautiful! I was amazed to find myself in what seemed like footage from a Discovery channel special, just off the coast.

rose-hallSome of my favorite visits inland were historical landmarks, one of which was Rose Hall c1760, or as the locals call it “The Great House”. It was the home of Annie Palmer, a wicked woman who harshly ruled her vast sugarcane plantation.  I came back with a book “White Witch of Rosehall” which should be a fascinating read. I’m not sure what is fact or fiction but legend has it that Annie murdered all three of her husbands, practiced dark voodoo and had “relations” with some of her slaves. Interesting stuff! The house does give you a glimpse into Jamaica’s past and is a good segueway into another spot of interest we visited – an old Episcopal church and burned out homes around “Butt Mountain” (yes, it really looks like a butt). The church was once converted to a slave hospital prior to 1830 and during slave uprisings at that time, was overtaken and sparred. You can still see the burned out, vine overgrown structures that were the homes of the English planters within a few miles radius. Also in the area is a nice rainforest to hike. Coffee was growing, cocoa plants, lush vegetation, tropical flowers and amazing water falls. If you go, just bring insect repellent. The mosquitoes are vicious.

Ocho Rios and Dunn’s River Falls was a nice day trip from Montego Bay. Ocho Rios, or “Ochi” as the locals call it, had great food and really affordable shopping. The falls there at Dunn’s River are so impressive…over 600 feet with small lagoons forming before the next cascade. The falls end by meeting the sea and running onto white sand and into turquoise blue/green waters. It’s a great place to enjoy nature’s spa complete with pulsing water back massages and Jacuzzi lagoons.

raft-manWe also enjoyed rafting down the Martha Brae River. We rode down the river on a 30 foot raft the Captain constructed himself, from bamboo in the forest. The water was a beautiful milky light bluish green and the vegetation and flowers along the shore were gorgeous. This was so relaxing and it was also interesting to see how the locals live along the river. The most intriguing to me was a Rastafarian’s hut with a vegetable garden and many medicinal herbs and plants growing right outside the door. (No, not ganga – that I could see, lol.) I was fascinated when talking to Captain Dan and others on the island about the medicinal herbs and plants used there for centuries. There was a striking similarity with home and the practices of the women in my family. I even spotted some herbs and plants that, although we had different names for them, were used for the same purpose in Louisiana.

The luminous lagoon at Falmouth was extraordinary. The brackish water in the bay is full of bioluminescent organisms.  After sunset the fish jumping in the water looked more like glow-sticks bouncing around. When you splashed the water it made the surface flash brilliantly as each drop of water hit. The wake from the boat was glowing neon turquoise and green and when you cupped the water in your hands, it looked like thousands of glistening stars… WAY COOL!

And the final but most breathtaking highlight for me… on the beach, after a day of sailing at sunset,

my boyfriend proposed to me…

and I said yes.

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You can see more photos at http://www.flickr.com/shanah

Shanah is KJA’s Multimedia Director and is now happily engaged to Ken Sanders of Farmington, NM. Ken is an Associate Professor of Economics at LSU Alexandria.

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