communication « KJA Mind Finds

Posts Tagged ‘communication’

It’s a noisy multitasking media world

April 26, 2011

Watch the Saint’s game and post to Facebook.

IM with friends, check email and shop online.

Surf the web, listen to the radio, ride down the highway.

Place an Amazon order on a conference call.

Pay bills from the car pool line.

It’s rare that we DO just one thing at a time anymore, much less see or hear one thing. Consumers are inundated with more content than ever before – mostly by choice. (We can put down the phone and turn off the iPad at anytime.)

This isn’t news. It’s simply where society finds itself… knowingly aware of it or not.

For a marketer, this means 1 thing:
To cut through the noise you have to engage, not advertise.

Your message has to compete – not just with other brands and their messages – but with all the content and media a consumer encounters throughout their day. This doesn’t mean simply making an ad that gets the most attention on the page. Your message has to be a worthwhile thing. It must CONNECT with and MATTER to a person who has endless other choices.

Because when you matter, they choose you over the other noise.

How are you engaging and connecting with your audience?

Tags:branding, communication, marketing
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Design: A Facilitator in Disguise

May 5, 2010

We live in a noisy world. Marketing contributes to this chatter in many ways, as competitors struggle to catch your attention. As a result, it is easy to overlook design’s true role – as a facilitator of communication.

The KJA team embraces every opportunity to both appreciate and reveal the nature of design. We find an appropriate example in the freshly revised $100 dollar bill. Which, as currency, carries a message that is completely innocent of agenda.

At a glance, you’ll notice the redesign is cleaner and less crowded, resulting from advancements in security technology. The design of the older bill relied on intricate patterns which have become relatively easy for counterfeiters to reproduce. The new design replaces these bulky patterns with a pair of slim ribbons, making counterfeit attempts a much greater challenge. Additionally, the newly freed space allows Franklin’s portrait to be larger. This treatment, along with the enormous golden 100 featured on the back, helps those with visual impairments easily identify the bill’s denomination.

The next time you step out into the blur of information, be reminded of what design provides. Not only is it a platform from which to address an audience, in a language that everyone understands – it also ensures information accessibility.

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